As people have been stuck at home due to lockdown restrictions, 2020 has seen demand for food delivery services soar. While the restrictions imposed due to COVID-19 may be easing, food delivery services are still extremely popular. With this in mind, take a look at the top food delivery trends for 2021 and find out how the industry looks set to grow:
1. Vegetarian, Vegan And Free-From Foods
Veganism and vegetarian have grown in popularity in recent years, which is why restaurants and takeaways are focusing on broadening their menus. While many people embrace a vegan or vegetarian lifestyle due to animal cruelty concerns, the increasing awareness of climate change and the desire to life a healthier lifestyle have persuaded many others to eat a meat-free diet.
Additionally, people are now far more aware of food intolerances and testing is more widely available than it once was. As a result, a significant number of people cut out wheat, gluten, eggs and/or dairy from their diet.
While eating out or getting food delivered used to be tricky if you were vegan, vegetarian or eating a restricted diet, restaurants are set to make it easier than ever with a wider range of meals available for delivery such as vegan snacks.
2. Snacks and Light Bites
Traditionally, people ordered takeout when they wanted to enjoy a substantial meal. However, a new trend in the industry is snacks and light bites. Take a look at the latest food marketing campaigns and you’ll see just how many food manufacturers and restaurateurs are promoting smaller meals.
As more people move away from eating three, larger meals a day, the demand for snack foods and light bites look set to increase. In response, you’ll see more delivery options for smaller orders and reduced delivery fees for these purchases.
3. Multiple Stores, One Delivery
To date, ordering a food delivery has meant choosing products or meals from just one establishment. Although third-party delivery companies offer to deliver food from a variety of places, you would need to place numerous orders in order to receive goods from multiple vendors.
However, that’s set to change in 2021. Third-party delivery firms are set to broaden their service options and allow customers to order from multiple stores and have their items delivered at once. Similarly, if you plan on ordering meals from numerous restaurants or takeaways, you could have them delivered at the same time, providing they are situated close to one another.
4. Increased Sustainability
As the focus on sustainability becomes more intense, the demand for local produce and ethically sourced food continues to increase. In response to this, food manufacturers and restaurant owners are making it easier to order food that meets these criteria.
For people who want to cut their carbon footprint and reduce the air miles of their food, they’ll have the option of ordering from producers and restaurants who use local and responsibly sourced ingredients.
5. Food Delivery Subscriptions
Third-party food delivery companies use a variety of incentives to nurture their customer bases and encourage people to re-order. In addition to launching promotions and offers, they are set to introduce new subscription services. While some firms already offer a premium service, the range of subscription services is likely to increase in 2021.
For companies, this ensures regular cash flow, while customers benefit from reduced prices when they place an order and other VIP perks. With a focus on creating communities and enhancing brand loyalty, many companies will use food delivery subscriptions as a way to increase their market share and grow their business.
Will Demand For Food Delivery Increase?
The demand for food delivery services has been particularly high throughout 2020. When the COVID-19 outbreak affected the supply chain, regular in-store shoppers turned to online shopping and food deliveries in order to get their groceries. Similarly, the temporary closure of restaurants meant that more people were using food deliveries to enjoy their favourite meals.
Although lockdown restrictions have been relaxed, the demand for food delivery services is expected to remain. With many people using food delivery services for the first time in 2020, the convenience and relative low cost has converted a significant number of people to avid online shoppers.
Current data suggests that people across all demographics are using food delivery services more often and more regularly. As a whole new trend of food delivery options looks set to reignite the market, there’s no doubt that people will continue to use these services into 2021 and beyond.